Who we are
TV’s dead, long live television
New game, new rules. Television as we know it has come to an end; the industry is confronting unparalleled levels of complexity, dynamic change and pressure to innovate. At Reminiz we believe it is time to reinvent the way we deal with content. Linear or non-linear, live or replay, on YouTube or On Demand, Television has taken so many forms that each viewer’s experience is now unique. Reminiz rethinks television from television and offers new ways to interact with content, by bringing AI, data science and entertainment together.
CBS launches Dinky Wink and You, the first interactive show of history, prompting children to draw on the television screen through a “magic screen“.
Michael Jordan signs a Lifetime deal with Nike. As television steps into a new era, celebrities and their faces are the best ones to endorse brands in featured content.
YouTube launches it Invideo adds and allows brands to think outside the box : contextualization slowly becomes key in efficient advertising.
More U.S television households use Netflix than DVRs : the expansion of OTTs and equivalents has started.